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11 June . 2018

Highland Homes wins People’s Choice award from Dallas Builders Association

Many people rely on recommendations from friends and family when it comes to making a major purchase. For the biggest purchase that most people will make – a new home – homebuyers can look to the Dallas Builders Association’s annual People’s Choice awards for recommendations from hundreds of their fellow consumers.

Highland Homes, one of the leading homebuilders in Canyon Falls, has won the 2018 People's Choice award – the sixth time that it has done so.

To identify the People’s Choice winners, the DBA enlists the help of a third party firm that sends an online survey to hundreds of homebuyers, asking for feedback on everything from home design, sales experience, customer service, community lifestyle and overall satisfaction.

Respondents were also asked to rate – on a scale from zero to 10 – how likely they would be to recommend a particular builder or community to a friend or family member, which is considered the gold standard in customer satisfaction surveying.  

Because it is based on consumer voting, the People’s Choice award is the most prestigious category in the DBA’s annual McSam awards, which includes other industry-judged categories.